Hoop Nation 2025: Basketball’s Pulse Across America
A Colaro Sports Market Research Brief Basketball remains woven into the fabric of American sport in 2025 — from packed college arenas to rising interest in women’s professional leagues and steady community play. Our national market research for Colaro Sports looked at viewership, attendance, youth participation, and regional passion to understand where the game is growing, where it’s stabilizing, and what brands should know going into the next season.
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